Beyond the Beach Body: Why Coco & Eve’s Glow Culture Is Winning
Tanning used to be tied to one storyline: beach bodies, summer vacations, glossy limbs stretched across sand. It was a culture shaped by comparison — the darker, the better; the bronzer, the hotter; the glow, the proof that someone had lived their best, sun-drenched life. But lately, something quieter and far more meaningful has been…