Beyond the Beach Body: Why Coco & Eve’s Glow Culture Is Winning
Tanning used to be tied to one storyline: beach bodies, summer vacations, glossy limbs stretched across sand. It was a culture shaped by comparison — the darker, the better; the bronzer, the hotter; the glow, the proof that someone had lived their best, sun-drenched life. But lately, something quieter and far more meaningful has been happening. Tanning is shifting from “beach body culture” to “skin-confidence culture.” And Coco & Eve is one of the brands rewriting the script.
OUR BRAND FAVORITES
We’ve hand-selected standout pieces from this brand that our editors loved.
These are the products that caught our eye—and earned a place in our curated edit.
Pro Bond Shampoo & Conditioner Set
$47.60
Pro Bond Hair Mask
$39
Leave-In Conditioner
$22
Fruit Enzyme Cleanser
$15
ABOUT THE BRAND
COCO & EVE
Coco & Eve is a vibrant, award-winning beauty brand inspired by the lush landscapes and tropical ingredients of Bali. Since its 2018 launch, the company has become known for high-performance, clean formulas that nourish hair, skin, body, and self-tan with plant-powered botanicals and skin-loving actives. Its cult-favorite products — from deep-conditioning hair masks to bronzing foams and antioxidant-rich self-tanners — combine beach-y radiance with hydration and effective results, all delivered in vegan, cruelty-free blends that celebrate a sun-kissed, healthy glow.
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