The Forgotten Frontier: Why Lip Care Lags Behind Face Care by a Decade
Ten years ago, most women’s skincare routines consisted of a face wash and maybe a moisturizer. Today, those same women use cleansers, toners, serums, acids, retinols, SPF, and targeted treatments for specific concerns. They understand concepts like skin barrier health, the difference between hydration and moisture, and why layering products in the correct order matters….
