In a world where beauty routines are often bloated, time-consuming, and designed with trends—not people—in mind, BeLagu Naturals offers a refreshingly honest counterpoint. Created by Belle Armamento, a licensed aesthetician, mom of two, and relentless problem-solver, BeLagu began not in a boardroom, but in the quiet chaos of motherhood. What started as a personal frustration with 10-step skincare routines became a calling to craft products that honor the realities of real women’s lives: fast, effective, and rooted in transparency.

Powered by mushrooms and elevated by science, BeLagu is more than a skincare line—it’s a declaration that self-care doesn’t need to be complicated to be profound. In this in-depth and inspiring interview, Belle shares how a midnight documentary, a background in skin health, and a deep belief in women’s right to take up space helped her build a brand that’s as sincere as it is smart.